Podcast Transcript for hearing impaired

All right, everybody, welcome to another edition of elevating with Marcia. I'm your host, Marcia Hawkins, and Mike Athas joins me today. Mike and I, uh, are in business together, uh, providing powerful, um, comprehensive online marketing services. And today, we're going to be talking about marketing for dentist, orthodontist, dentist, cosmetic dentist.

So welcome aboard, Mike. Hi, Marsha. Excited to speak with you today. Yeah, you, too. Um, I love doing our podcast. Can you tell I got most talkative in high school? I can tell. Absolutely. I got most talkative, and I got most spirited. So you don't ever want to watch a football game with me, but today, I want to talk to you about an industry that I really love working for.

Um, uh, number one, because I've been able to. Garner some pretty impressive results, uh, working for dentists. Um, but, yeah, dentists are kind of usually, um, in a practice, um, there's multiple dentists, and it's usually industry, general dentistry, cosmetic dentistry, orthodontists. But, um, I've worked for several, um, dentists.

Uh, I've worked for them in Iowa, Florida, North Carolina, Massachusetts, and we've been able to, uh, rack up some pretty impressive results for them, uh, in terms of what we provide for them. So a lot of dentists, and not only just dentists, but veterinary, um, practices attorneys, um, what, what's the other one?

Plastic surgeons, uh, dermatologists. One of the things that a lot of them do, and I understand why they do it, but, um, one thing. Thing that a lot of them do is they purchase websites from a dental website, uh, company. That's all they do. So they take your information, they plug it into a template, and off it goes and there's your website.

So what do you think is wrong with using that concept? Well, first off, if they're doing the same thing everyone else is doing, then they're going to get the same results. And so if you're in a competitive situation where I look at dental practices, orthodontists, dermatologists, all those services are things that people need and they're going to search them out and they're going to try to find who's the best, who can help them because everyone wants it to have whatever the best.

Yeah they're going straight to their phone. And so if you're doing the same thing that everyone else is doing, what results are you going to get that are going to be any different than everyone else? And so what's differentiating you from the pack? So I think having. Unique, customized platform for just you makes all the sense in the world.

Absolutely. And what people don't realize is that when you use a templated website, it really is just an image. And you're plugging in information into that image, which Google cannot read an image, nor can they read a video. Ah, the way it does read. Um, there is a way for it to be read, but for the most part, um, all of the dental marketing services that most dentists tap into is just kind of an automated, um, template with an automated search engine optimization.

And every single dentist in their localized area is using the same thing. Like I know, and I won't mention which marketing, um, it's actually kind of a weird thing, but there's actually a religious organization that organized. A marketing service, and they targeted dentist and veterinary practices, believe it or not.

Not going to mention who it is. Um, and I had a friend that worked at a dental practice, and she was just telling me how odd it was, um, that they had you fly down to Florida and they put you in a basement with, like, two other people that worked in the practice, and you had to stay in this basement all day and stare at each other.

It was really kind of a weird thing. But the essence of what they were doing was they were teaching these practices, not so much how to market their practices. They were teaching them how to maximize their profits. And I have to be completely honest with you, I do not agree with what their practices were.

So, for example, my friend was telling me she actually got fired from her because she refused to do it. But they would tell her, because she was at the front desk, that she had to sell if the dentist came out with a patient. And they were recommending a root canal.

It was up to the person scheduling to close that deal. They have, like, a financial person that they bring you into, like, a conference room, and they go, okay, here's your treatment plan. Um, how are you going to pay for this? Uh, if you have insurance, we're going to put it through your insurance, and then we're going to do this, and then we're going to do that.

Um, we're going to need 50% down when you come in for the root canal, and then the balance when it's finished, or whatever the terms are that they mark out. And she said to me, I have to be honest with you. I know people bought root canals that didn't need them.

So it's not like a marketing service that they're utilizing. They're just saying, when you get these patients in here, this is what you have to do. You got to sell eight crowns, four root canals, ten cavities. And I have to be completely in full disclosure, I went to a practice like that.

Um, they told me I had, I needed two root canal. I needed two crowns, and I, uh, had eight cavities. Really, I take really good care of my teeth. Went to it, went and got a second opinion and told them, and they're like, you don't have one cavity. You do not need a root canal, nor do you need a crown.

That's wild. Yeah. So I know that a lot of dentists, though, what they're utilizing is they're utilizing the numbers of the practices that, having incorporated that, and they did the same thing with veterinary, uh, practices. Um, they got to sell so many dog knee replacements and so many hip.

It's just complete insanity. Um, and I really feel like the general public is being duped by that. Not to say that if a dentist tells you that you need a root canal, that you don't necessarily need one, but I would be suspect, um, for someone who takes very good care of their teeth, when I go in and they tell me I have eight cavities, how did I develop eight cavities in six months?

When I went to a different dentist before? And there was nothing wrong with my, you know, it just furthers my resolve to get in front of as many dentists that I can across the entire United States to tell them that there is a much better way to grow your practice.

Um, and to have those drills, drilling and the hygienist, cleaning teeth and all of that being done, um, know, trying to get the patients that are there and trying to maximize the most that you can out of them whether they need the services or not. That kind of blew me away, to be honest.

Yeah, but it makes perfect sense. I mean, if you can get, like a conservative dentist. I go to a dentist here in Sarasota, Florida, and, uh, it was just kind of pure luck that I found him. But he looked at my teeth and it's similar. I take great care of my teeth and everything that you just talked about.

But he's like, oh, there's some spots that we can look at. Monitor. He's like, if you went to any other place, they would probably say, let's drill it. Let's build mean, go through the whole thing. But how do you find that person? Let's use Florida for an example. So let's say you move to Florida, you're part of the great resignation.

You're now working virtually. You move down to Florida, like everybody else in the whole world, uh, or Texas or whatever other big states that are, that people move to. How do you find that dentist that is not going to just drill it and fill it and really put your needs first?

And that's where we can come into play and we can help those dentists that want to build their business out the right way, get those clients with the right marketing to drive that traffic there. There really is a process, and I'm glad you brought that up, because most people are going to go on a referral, but someone has to find that dentist, to love that dentist, to then be able to provide a referral.

So rather than focus on a quota that you're trying to sell every day, uh, why not focus on the quality of work that the dentist is providing? To that patient, have that patient love that dentist. And then someone moves down and the neighbor says, hey, I need a new dentist.

Who do you go to? Oh, you got to go to Dr. Smith. He's excellent. Um, that is such a short sighted way to grow a dental practice by just implementing quotas versus why not have a quota for how many patients you want to have coming in every day? I know the dentist that did it to me.

Um, I remember the hygienist saying to me, and the dentist came right over with a notepad and said, um, I need to get you in for all this work that you need to done. Let's get these scheduled. And I'm like, time out. Time out. I said, I'm going to get a second opinion.

And I could see the color draining off the dentist face when I told her that, no, I am going to get a second opinion. I do not believe for 1 minute that I have eight cavities in my mouth and I need two root canals. And two crowns. I don't believe that for 1 minute.

And then I looked around and I realized that out of the four dental chairs and the two hygienist seats, I was the only patient in that practice. There was nobody before me, and there was nobody coming in after me. They have to make money somehow. Um, yeah. Make that money.

Yeah. So if you're a dentist looking for comprehensive marketing services, um, definitely reach out to us. We, um, are going to provide you with, um, not an automated marketing system, not a templated website, not somebody over in the philippines, um, doing the work. You're going to talk to me.

You're going to talk to mike. You're going to talk to Zach. You're going to talk to michael. You're going to talk to maureen. Uh, you're going to talk to a person. You're, um, going to have access to me and to mike and to everybody else in the organization with their cell phone.

Have a question or a comment or you've decided to add another doctor and we need to add their profile to your website. Not a problem. No charge for that. Send us the bio, send us the picture. We're going to get that dentist onto your website. So forget the templates, forget the quotas, forget all of that.

Think about one thing. Your phone, your phone and the ability for a potential patient to go online and find your website and get on there and get the information that they want and recognize that every month, uh, month after month that we're doing the marketing for you, it just keeps getting better and better and better.

So you're basically going to have a full time marketing team without the workers comp, without the weekly payroll, without the vacation time, the sick time, all of that. Um, we stand behind everything that we do and the bottom line is when it comes to your dental practice and your marketing.

Whether you're in Hartford, Connecticut, Boston, mass, Albany, New York, los, um, Angeles, California, Dallas, Texas, Sarasota, Florida. We can do it anywhere across the country, and we are not going to sell that marketing package to another dentist in that localized area. And if you have multiple locations, um, we're going to protect that as well.

And we're going to make sure that we create the most comprehensive, current, and relevant, um, online, ah, profile that we can. And you're going to get hands on marketing services every single month for your dental practice. I love it. All right, well, we've got other podcasts we got to do because we do a lot of marketing, a, ah, lot of industries.

So you've been listening to, um, elevating with Marcia, with Mike Atheist. I'm Marcia Hawkins, your host. And today we were talking about marketing for. Your dental practice, um, all over the country. So give us a call, a, uh, text, an email, and we'll be happy to take care of you.

Thanks for tuning in!